MAEAP Communications Training: A Social Conversation for Program Ambassadors

This session will walk you through the strengths and limitations of the top social media platforms and how to see, promote, and defend your work through the “social” lens. It will also discuss ways to more effectively discuss the MAEAP program with non-farming audiences to increase understanding and support of your work.

The session will also touch on:

  • General Interview Techniques: Answering questions and dealing with traditional media reporters
  • Showcase your work: Strategies for promoting the MAEAP program (how to’s for recognizing news, using news releases, social media posts, etc.).
  • Ambush-proofing: How to know when you’re walking into an ambush and what to do before, during, and after

Presented by Brad Wurfel, BJW Strageties